I recently learned a very important lesson from a good friend of mine, Manny, who’s been going through some big transformations in his life. He just started a new job and came to some realizations about health, nutrition, money, and the importance of where we put our values. He was like, “Man, when it comes to food, nutrition, sugar, what they’re putting in the food, and GMOs—did you know they do this, this, and this?” And I said, “Manny, you know I’ve been talking to you about this stuff for like 8 years, right?” Because I started my business in 2009, so food and nutrition have been a focus for 8 years. And he said, “I know!” But it had just now hit him.
And I thought that was such a great life lesson—for me and for anyone else out there whose mission is to help people live a better life, whether that’s your business, career, job, or what you do on the side—you never know when it’s going to hit somebody, when information that you’ve been sharing and putting out into the world is actually going to resonate with another person. Because it might take 8 years.
It was such a great reminder to me to keep going, to keep doing what I’m doing, to keep building our business the way that we’re building it, to keep learning new skills because you never know when they might come into play. I listen to a podcast called Icon Athlete, a group of Crossfit Coaches in Park City, Utah, and they were talking about how long it takes to become an expert in that world, which was another great reminder that it really can take a while for people to change their perspective on the world. It was very informative to me and encouraged me to keep moving forward because people are listening, they will eventually be affected by your message, and we need more good being put out in the world because goodness does spread. My friend Manny was in a world that was very negative, and now he’s creating something more positive for himself in all areas of his life.
So keep consistent in your mission and promotion, keep on doing your thing – because you never know when your message might hit.
Mike Watts is an entrepreneur, speaker, husband, and father.
Before becoming an all around badass by radically reinventing his own life, he used to work for Phillip Morris. Today, he shows business owners how to expand their choices, do less and create the financial lives they want.